The Canon EOS 5D Mark IV is a professional-grade DSLR camera that offers a wide range of advanced features for photographers and videographers. This camera is considered a top-of-the-line option among professional photographers and enthusiasts alike. However, with such high-quality features comes a high price tag.

When compared to other professional-grade cameras, the 5D Mark IV's price is on par with similar options. For example, the Nikon D850, another top-of-the-line camera, retails at around £2,999. Similarly, the Sony A7R III retails at around £2,699.
It's also worth noting that the camera body alone is not the only cost associated with a professional-grade camera like the Canon EOS 5D Mark IV. Professional photographers will also need to invest in high-quality lenses, which can be quite expensive. Depending on the type and quality of lenses required, the overall cost of the camera system can easily exceed £7,000.
However, it's important to remember that the cost of a camera should not be the only factor when making a purchasing decision. The camera's features, image quality, and overall performance should also be taken into consideration.
In conclusion, the Canon EOS 5D Mark IV is a professional-grade DSLR camera that offers a wide range of advanced features for photographers and videographers. While its price may seem steep, it is on par with other high-end camera options and is intended for professional use. When considering the purchase of a camera, it's important to weigh the cost against the camera's features, image quality, and overall performance to make the best decision. Buying a used or refurbished camera can also be a great way to save money while still getting a high-quality camera.